The National Geographic-Roper Survey of Geographic Literacy assesses the geography knowledge of young American adults between the ages of 18 and 24. This study is the latest in a series of surveys commissioned by the National Geographic Society, the most recent mcdonalds in india case study pdf taken place in 2002.
Past surveys have found that young Americans demonstrate a poor grasp of geography skills and knowledge. See results of 2002 survey.
Americans are far from alone in the world, but from the perspective of many young Americans, we might as well be. Most young adults between the ages of 18 and 24 demonstrate a limited understanding of the world, and they place insufficient importance on the basic geographic skills that might enhance their knowledge.
But by and large, majorities of young adults fail at a range of questions testing their basic geographic literacy. 6 in 10 young Americans don’t speak a foreign language fluently. Americans think Sudan is in Asia. It’s the largest country in Africa.
Americans believe the majority population in India is Muslim. Half of young Americans can’t find New York on a map. Far too many lack even the most basic skills for navigating the international economy or understanding the relationships among people and places that provide critical context for world events.